Formative

Formative

Seattle creative and ui designer

MY ROLE: Creative Designer to take on brand design, UI/UX, and creative design marketing elements.

OVERVIEW: As a UI/UX Brand Designer at Formative, I focused on developing and refining visual identities and digital experiences for clients including Haystack and BlueConic. My work blended brand strategy with user-centered design, helping translate complex ideas into intuitive, on-brand interfaces. From mood boards and style guides to web design systems and responsive UI components, I ensured consistency and clarity across each touchpoint. Collaborating closely with strategists and developers, I helped shape the visual tone and usability of each brand in both digital and product contexts.

HAYSTACK

I worked on the UI/UX for Formative’s internal influencer program product, Haystack. I developed graphics, icons, and worked with the information hierarchy to fit the users needs.

BlueConic

A customer data platform that went through a full brand-redesign. I supported the creative work for our client Blue Conic. I designed graphics and built out icon libraries as well as use cases for the brand architecture. I worked on the UI/UX for several of the product pages on the site. I also designed power-points, emails, and newsletter templates for the client.